In an effort to gain more out of its new online subscription service, The Vitamin Shoppe has announced a partnership with platform provider OrderGroove to increase customer enrolment points, and streamline data between brick-and-mortar and online channels.
Supplement retailer The Vitamin Shoppe has opened a digital platform in China, making the world’s most populated country its fifth new international market.
In the view of experts, the sports nutrition category continues to be a source of innovation, despite the view to the contrary relayed by the CEO of Vitamin Shoppe in a recent earnings call.